Policy 
Why Should I Care About Governance?
Graham Oakes / 1st November, 2011 / 0 comments
Imagine this: You manage the web systems for a transport utility. Bad weather has shut half the roads in the region. Your services are seriously disrupted. Traffic to the website is spiking as people try to find out what’s going on. Your servers are about to fall apart under the load. And you need to get up a new timetable, some guidance to commuters, notes for the press …… Read More
Connecting the Dots in Digital Analytics
Phil Kemelor / 25th October, 2011 / 3 comments
What does it mean to have a “data-driven” organization? How do organizations operationalize the concept of “data driven”? In the digital channel, “data driven” is often linked with “digital analytics,” a term that has evolved out of web analytics.… Read More
