As the digital world enters its third decade, its influence on enterprise-level productivity is increasing. In too many instances, organizations and their leadership have been late to realize digital’s true impact—and now must redouble their efforts to develop, launch and manage an effective digital channel strategy and plan of governance that integrates policy, people and processes.
The Digital Governance Journal offers a fresh perspective and an evolving forum for the discussion of digital strategy and governance issues, focusing on specific senior management concerns affecting all industries. Every month, DGJ will provide expert insight and smart talk from skilled professionals who work actively to solve digital governance concerns—and have much to share about what they’ve learned through case studies, industry analysis and more. In addition, DGJ will offer guidance on a range of best practices in digital governance, without bogging down in the mechanics of execution.
We invite you join our conversation and community.
Lisa Welchman is founder of WelchmanPierpoint and a thought leader in corporate digital strategy and governance. Lisa helps executives and digital strategists overcome organizational roadblocks which hinder corporate online efforts.
Dave Beaudouin is the managing director of DB+C. As a content strategist and marketing writer/editor, he helps organizations plan for, produce, and maintain web content and print communications that are powerful, effective, and authentic.