Author: Lisa Welchman

A digital strategy articulates an organization’s approach to leveraging the capabilities of the Internet and the World Wide Web. A digital strategy has two facets:…

Reason One: The Transformation Is Too Hard For organizations whose business model was established prior to the advent of the World Wide Web, deciding to…

Despite claims to the contrary, digital is more than just warmed-over and slightly-altered Marketing or IT. It is a distinct discipline which involves understanding how…

I’m often asked if I can find a more user-friendly word than “governance.” No, I can’t. For many, the word “governance” conjures up an image…

Your organization can develop its own digital governance framework without outside support, but it’s not a side job. You need to dedicate resource time to…

Sometimes, organizations are in such disarray digitally that they really don’t understand the fundamental landscape of their digital presence. Before you get started assigning accountability…

The first “Web” development project I managed was in 1996. It was an intranet for a long-ago acquired networking hardware company in Silicon Valley. The…

An organization’s digital strategists most often view communication with their digital support vendors as an afterthought. In fact, many organizations can’t even list all of…

Organizations should always own their own strategic goals and intent. That may seem like an obvious statement but, because digital is still a relatively new…