A digital strategy articulates an organization’s approach to leveraging the capabilities of the Internet and the World Wide Web. A digital strategy has two facets:…
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Deciding exactly how many standards authors you should have, and how many is too many, is exactly what we tease out during digital governance framework…
Comments closedDigital governance is a framework for establishing accountability, roles, and decision-making authority for an organization’s digital presence—which means its websites, mobile sites, social channels, and…
Comments closedIn countless organizations, I have seen efforts poured into documenting policies and standards only to have them saved to the Intranet as a multi-page PDF…
Comments closedReason One: The Transformation Is Too Hard For organizations whose business model was established prior to the advent of the World Wide Web, deciding to…
Comments closedOrganizations have historically relied on IT for technical systems execution and, with the rise of websites and associated digital operations, that norm continued. Aspects and…
Comments closedDespite claims to the contrary, digital is more than just warmed-over and slightly-altered Marketing or IT. It is a distinct discipline which involves understanding how…
Comments closedWhen working with clients or teaching a master class, I am usually asked about the format that should be used for creating digital policies. Many…
Comments closedI’m often asked if I can find a more user-friendly word than “governance.” No, I can’t. For many, the word “governance” conjures up an image…
Comments closedPolicies—which are your organization’s high-level statements of beliefs, goals, and objectives to comply with laws, manage risk, or drive competitive advantage—are not new and have…
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