A digital strategy articulates an organization’s approach to leveraging the capabilities of the Internet and the World Wide Web. A digital strategy has two facets:…
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Deciding exactly how many standards authors you should have, and how many is too many, is exactly what we tease out during digital governance framework…
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Digital governance is a framework for establishing accountability, roles, and decision-making authority for an organization’s digital presence—which means its websites, mobile sites, social channels, and…
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In countless organizations, I have seen efforts poured into documenting policies and standards only to have them saved to the Intranet as a multi-page PDF…
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Reason One: The Transformation Is Too Hard For organizations whose business model was established prior to the advent of the World Wide Web, deciding to…
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Organizations have historically relied on IT for technical systems execution and, with the rise of websites and associated digital operations, that norm continued. Aspects and…
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Despite claims to the contrary, digital is more than just warmed-over and slightly-altered Marketing or IT. It is a distinct discipline which involves understanding how…
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When working with clients or teaching a master class, I am usually asked about the format that should be used for creating digital policies. Many…
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I’m often asked if I can find a more user-friendly word than “governance.” No, I can’t. For many, the word “governance” conjures up an image…
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Policies—which are your organization’s high-level statements of beliefs, goals, and objectives to comply with laws, manage risk, or drive competitive advantage—are not new and have…
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