Digital Governance Blog

Omnichannel seems to be a dominant theme in my consulting practice this year. Organizations are hitting a wall as it relates to the types of experiences that they can offer their customers in an environment in which the development of those experiences happens in technological and organizational silos. If you’re not sure about the meaning of omnichannel, you’re not alone. I think Noz Urbina’s definition is a solid one: “Omnichannel is the unification of engagement… Continue Reading Omnichannel Governance

This is the fourth in a series of blog posts on the digital team. Previously, we covered the core team , the dispersed core team, and the distributed digital team . This post will focus on the extended digital team. What is the Extended Digital Team? The extended digital team includes non-employee resources that support your digital presence. This includes resources liken website hosting service providers, interactive agencies,and technology implementation partners. Because of the speed… Continue Reading The Extended Digital Team

A long, long time ago, in a land far away, a corporate digital marketing team created a brand new, shiny website. It had the most resonant of branding, ideal tone and voice, a content management system second to none, and a documented set of standards that made all other corporate digital marketing teams red with envy. The standards covered a broad range of topics on how to operate the digital asset, from colors and fonts,… Continue Reading Best Practices for (Nearly Perfect) Standards

This is the third in a series of blog posts on the digital team. In the first post of this series the “core team” was discussed and in the second post the dispersed core team was explained. This post will target the distributed digital team. What are the responsibilities of the Distributed Digital Team? The distributed digital team: maintains the quality of a particular aspect of the digital presence develops and maintains content, applications, or… Continue Reading The Distributed Digital Team

Why do we need to consider the dispersed core and what is it? The dispersed core digital team is required in organizations with multiple product lines, geographies, or business interests. In this case, multiple teams take on the roles and responsibilities of the core team but only for a particular digital presence or aspect. Examples of a dispersed core would include a university website where multiple departments. The websites for the various colleges which make… Continue Reading The Dispersed Core Digital Team

Digital standards are specifications that guide us in what is to be done within a specific aspect of digital publication. Standards are an excellent way to support your digital policies and ensure that an aspect of your digital operations is always completed in the same way, with predictable and expected results. Depending on your longevity in the digital space, you have likely experienced both good and bad standards. Good standards are usually short, specific, written… Continue Reading Contents of a Good Digital Standard

The core digital team’s job is to conceptualize, architect, and oversee the full organizational digital presence. In most organizations, the core digital team is the set of resources you most likely called the “web team.” In an environment where digital governance is immature, this team often has de facto authority over digital standards—that is, until a powerful stakeholder disagrees with them. Often, they are in either marketing/communications or your IT department. But technically speaking, the… Continue Reading The Role of Your Core Digital Team

Organizations are coming to the realization that legacy digital processes and operational models must be updated, not only to remain competitive in today’s market, but to continue to exist in the face of increasing digital and business disruptions. Digital transformation is difficult for many reasons, but data normalization and management are particularly challenging. However, managing your data well is a challenge worth taking on as it can help you underpin new products and services, streamline… Continue Reading Data Transformation Tips for the Digital Organization