Omnichannel Governance
Omnichannel seems to be a dominant theme in my consulting practice this year. Organizations are hitting a wall as it relates to the types of experiences that they can offer their customers in an environment in which the development of those experiences happens in technological and organizational silos. If you’re not sure about the meaning of omnichannel, you’re not alone. I think Noz Urbina’s definition is a solid one: “Omnichannel is the unification of engagement… Continue Reading Omnichannel Governance