Digital Governance

This is the fourth in a series of blog posts on the digital team. Previously, we covered the core team , the dispersed core team, and the distributed digital team . This post will focus on the extended digital team. What is the Extended Digital Team? The extended digital team includes non-employee resources that support your digital presence. This includes… Continue Reading The Extended Digital Team

A long, long time ago, in a land far away, a corporate digital marketing team created a brand new, shiny website. It had the most resonant of branding, ideal tone and voice, a content management system second to none, and a documented set of standards that made all other corporate digital marketing teams red with envy. The standards covered a… Continue Reading Best Practices for (Nearly Perfect) Standards

This is the third in a series of blog posts on the digital team. In the first post of this series the “core team” was discussed and in the second post the dispersed core team was explained. This post will target the distributed digital team. What are the responsibilities of the Distributed Digital Team? The distributed digital team: maintains the… Continue Reading The Distributed Digital Team

The Merriam-Webster dictionary defines a guideline as “a line by which one is guided: such as a) a cord or rope to aid a passer over a difficult point or to permit retracing a course, or b) an indication or outline of policy or conduct.” I like to define digital guidelines as “statements developed to help digital professionals decide about… Continue Reading What’s Wrong with Guidelines?

This is the second in a series of blog posts on the digital team. In the first post of this series the “core team” was discussed. This post will discuss the dispersed core team. Why do we need to consider the dispersed core and what is it? The dispersed core digital team is required in organizations with multiple product lines,… Continue Reading The Dispersed Core Digital Team

Digital standards are specifications that guide us in what is to be done within a specific aspect of digital publication. Standards are an excellent way to support your digital policies and ensure that an aspect of your digital operations is always completed in the same way, with predictable and expected results. Depending on your longevity in the digital space, you… Continue Reading Contents of a Good Digital Standard

This is part one of a five-part series on the digital team. The core digital team’s job is to conceptualize, architect, and oversee the full organizational digital presence. In most organizations, the core digital team is the set of resources you most likely called the “web team.” In an environment where digital governance is immature, this team often has de… Continue Reading The Role of Your Core Digital Team

Organizations are coming to the realization that legacy digital processes and operational models must be updated, not only to remain competitive in today’s market, but to continue to exist in the face of increasing digital and business disruptions. Digital transformation is difficult for many reasons, but data normalization and management are particularly challenging. However, managing your data well is a… Continue Reading Data Transformation Tips for the Digital Organization

There is a digital governance maturity curve that most organizations move through when they launch a digital channel (Web, mobile, or social). The process of maturity begins with the decision to launch a new channel, and it culminates with the organization having fully integrated that channel into the company to the extent that governing dynamics and operational processes are automatic,… Continue Reading Understanding Digital Governance Maturity

A week doesn’t go by that I am not asked which automated tool can ensure online quality and what should organizations be looking for when assessing a standards tool. While there are ample toolsets in the marketplace, with varying features and associated price points, the reality is that tools can only support standards adoption and cannot drive their implementation. Quality… Continue Reading An Automated Tool Can’t Ensure Standards