A digital strategy articulates an organization’s approach to leveraging the capabilities of the Internet and the World Wide Web. A digital strategy has two facets: guiding principles and performance objectives. Guiding principles provide stakeholders with a streamlined, qualitative expression of your organization’s high-level digital business intent and values. Performance objectives quantitatively define what digital success means for an organization. If your digital strategy is off-target, then supporting policy, standards, and the process-related tactical machinations of… Continue Reading Choosing Your Digital Strategy “Dream Team”
Digital Governance Blog
Deciding exactly how many standards authors you should have, and how many is too many, is exactly what we tease out during digital governance framework definition efforts. It can be challenging to determine the exact number of subject matter experts (SMEs) to invite into the standards-writing fold: Choose too few and you will likely struggle with the lack of definition and depth to your standards. Choose too many and your standards may never get written… Continue Reading How Many Standards Authors Does It Take to Establish a Standard?
Digital governance is a framework for establishing accountability, roles, and decision-making authority for an organization’s digital presence—which means its websites, mobile sites, social channels, and any other Internet and Web-enabled products and services. Having a well-designed digital governance framework minimizes the number of tactical debates regarding the nature and management of an organization’s digital presence by making clear who on your digital team has decision-making authority for these areas: Digital strategy: Who determines the direction… Continue Reading What Is Digital Governance?
In countless organizations, I have seen efforts poured into documenting policies and standards only to have them saved to the Intranet as a multi-page PDF document. Not only is the PDF format one of the most unfriendly web-based file formats, but there is a significant assumption that staff creating and producing digital will print the PDF and use it as a reference handbook. While this may seem like a good idea, it is a poor… Continue Reading Making the Digital Repository into a Governance Resource
Reason One: The Transformation Is Too Hard For organizations whose business model was established prior to the advent of the World Wide Web, deciding to change tried-and-true organizational decision-making and accountability norms can be highly political or destabilizing to human resources. Certain processes or standards for working may appear to be immutable when, in reality, there are other ways to work. Reason Two: We’re Too Important to Fail Sometimes organizations choose not to improve digital… Continue Reading Four Reasons Organizations Hesitate to Improve Digital Governance
Organizations have historically relied on IT for technical systems execution and, with the rise of websites and associated digital operations, that norm continued. Aspects and whole policy areas have been delegated to IT under the guise of requiring technical expertise. In reality, business goals and requirements ought to drive both policy and execution. It is unlikely that IT will understand the digital customer user experience needs well enough to be able to drive system requirements… Continue Reading Why Can’t IT Own Digital Policies?
Despite claims to the contrary, digital is more than just warmed-over and slightly-altered Marketing or IT. It is a distinct discipline which involves understanding how to get the organization’s information, services, and transactions enabled by an array of ever-evolving tools and techniques. It also includes understanding how to analyze the data which is derived from digital transactions and activities and how to best interface with a large number of digital contributors in the enterprise. This… Continue Reading Digital Can Learn from Marketing and IT
When working with clients or teaching a master class, I am usually asked about the format that should be used for creating digital policies. Many organizations have an existing and prescribed format for corporate policies, since human resources, accounting or information technology have already introduced non-digital policies into the organization. Before creating a new format for digital policies, consider what is already in place within your organization and repurpose existing artifacts and processes to support… Continue Reading Contents of a Good Digital Policy
I’m often asked if I can find a more user-friendly word than “governance.” No, I can’t. For many, the word “governance” conjures up an image of an organizational straitjacket. Governance to them means forcing people to work in a small box or making everyone work the same way. They’d rather have me use words like “team-building” or“collaboration model.” I usually refuse. Governance is good. And, after reading Managing Chaos and applying its guidance to your… Continue Reading Why “Governance” is Good
Policies—which are your organization’s high-level statements of beliefs, goals, and objectives to comply with laws, manage risk, or drive competitive advantage—are not new and have likely been around since you began operating. Your human resources department has created policy on how employees will be evaluated, promoted or rewarded; your facilities department has created a policy on how to physically secure the office building so random people off the street cannot walk in and steal your… Continue Reading How Should We Start Developing Policies?