Digital governance is a framework for establishing accountability, roles, and decision-making authority for an organization’s digital presence—which means its websites, mobile sites, social channels, and any other Internet and Web-enabled products and services. Having a well-designed digital governance framework minimizes the number of tactical debates regarding the nature and management of an organization’s digital presence by making clear who on… Continue Reading What Is Digital Governance?
In countless organizations, I have seen efforts poured into documenting policies and standards only to have them saved to the Intranet as a multi-page PDF document. Not only is the PDF format one of the most unfriendly web-based file formats, but there is a significant assumption that staff creating and producing digital will print the PDF and use it as… Continue Reading Making the Digital Repository into a Governance Resource
Reason One: The Transformation Is Too Hard For organizations whose business model was established prior to the advent of the World Wide Web, deciding to change tried-and-true organizational decision-making and accountability norms can be highly political or destabilizing to human resources. Certain processes or standards for working may appear to be immutable when, in reality, there are other ways to… Continue Reading Four Reasons Organizations Hesitate to Improve Digital Governance
Organizations have historically relied on IT for technical systems execution and, with the rise of websites and associated digital operations, that norm continued. Aspects and whole policy areas have been delegated to IT under the guise of requiring technical expertise. In reality, business goals and requirements ought to drive both policy and execution. It is unlikely that IT will understand… Continue Reading Why Can’t IT Own Digital Policies?
Despite claims to the contrary, digital is more than just warmed-over and slightly-altered Marketing or IT. It is a distinct discipline which involves understanding how to get the organization’s information, services, and transactions enabled by an array of ever-evolving tools and techniques. It also includes understanding how to analyze the data which is derived from digital transactions and activities and… Continue Reading Digital Can Learn from Marketing and IT
When working with clients or teaching a master class, I am usually asked about the format that should be used for creating digital policies. Many organizations have an existing and prescribed format for corporate policies, since human resources, accounting or information technology have already introduced non-digital policies into the organization. Before creating a new format for digital policies, consider what… Continue Reading Contents of a Good Digital Policy
I’m often asked if I can find a more user-friendly word than “governance.” No, I can’t. For many, the word “governance” conjures up an image of an organizational strait jacket. Governance to them means forcing people to work in a small box or making everyone work the same way. They’d rather have me use words like “team building” or“collaboration model.”… Continue Reading Why “Governance” is Good
Policies—which are your organization’s high-level statements of beliefs, goals, and objectives to comply with laws, manage risk, or drive competitive advantage—are not new and have likely been around since you began operating. Your human resources department has created policy on how employees will be evaluated, promoted or rewarded; your facilities department has created a policy on how to physically secure… Continue Reading How Should We Start Developing Policies?
Your organization can develop its own digital governance framework without outside support, but it’s not a side job. You need to dedicate resource time to it, just as you would a website redesign or technology replatform. So, if you don’t have time to do your framework properly, you might need support outside of your team and leadership. That support can… Continue Reading Do You Need Outside Support, or Can You Do It Alone?
Frequently I hear from organizations that they have created a set of standards but they can’t get digital content authors and producers to focus on their adoption and implementation. As we often say, unless you have been delegated authority to drive standards into the organization, you may not be able to get people to listen to you. While obtaining authority… Continue Reading I’ve Written My Standards, But Nobody Follows Them