Frequently I hear from organizations that they have created a set of standards but they can’t get digital content authors and producers to focus on their adoption and implementation. As we often say, unless you have been delegated authority to drive standards into the organization, you may not be able to get people to listen to you. While obtaining authority… Continue Reading I’ve Written My Standards, But Nobody Follows Them
Sometimes, organizations are in such disarray digitally that they really don’t understand the fundamental landscape of their digital presence. Before you get started assigning accountability and authority, you’ll need to pursue a level of information gathering and analysis. For instance, you’ll need to gather and understand information like the following: Organizational structure and reporting chains Inventory of website domains, mobiles… Continue Reading Understanding Your Digital Landscape
Over the past several weeks there has been a lot of discussion around digital privacy, most notably with Congress voting to erase broadband privacy protections and Google Home introducing ads to unsuspecting consumers. The demise of online privacy and dwindling of personal data protections are nothing new, as many businesses increasingly push the boundaries in search of additional marketplace. However,… Continue Reading Sound Data Collection Practices for Respecting Consumer Privacy
The first “Web” development project I managed was in 1996. It was an intranet for a long-ago acquired networking hardware company in Silicon Valley. The project was to put the entire ISO 9001 approval process online. The company was small, just over 20 people and the project was driven by one of the executives. There were no questions asked about… Continue Reading The Executive Response to Digital: Innovators, Delegators, and Underestimators
One of my all-time favorite questions is “When is the best time to start developing standards?” The idea that you need to tie standards development to a redesign or any other milestone or event is untrue. While a redesign, a change in technology or business strategy may prompt you to revisit your standards and consider drafting new ones, in reality,… Continue Reading The Best Time to Document Standards
An organization’s digital strategists most often view communication with their digital support vendors as an afterthought. In fact, many organizations can’t even list all of the vendors they work with—can you list all of yours? If you don’t know who your vendors are, you can’t communicate important things to them like brand and security policy and standards. This is putting… Continue Reading Where Are Your Vendors and What are They Doing?
Organizations should always own their own strategic goals and intent. That may seem like an obvious statement but, because digital is still a relatively new discipline in the enterprise, often there is no one in a senior position who is able to, or enabled to ensure that the organizational digital strategy is well defined and implemented. Organizations then might lean… Continue Reading Own Your Digital Strategy
Those of us working in digital often have an opinion on how something should be done, especially if we have observed a repetitive activity and recognize an effective and efficient way to get it done. So should you write standards or guidelines, and does it really matter? If you have the standards authority, i.e., it is part of your official… Continue Reading Standards vs. Guidelines and Does it Matter?