Digital governance is a framework for establishing accountability, roles, and decision-making authority for an organization’s digital presence—which means its websites, mobile sites, social channels, and any other Internet and Web-enabled products and services. Having a well-designed digital governance framework minimizes the number of tactical debates regarding the nature and management of an organization’s digital presence by making clear who on your digital team has decision-making authority for these areas:
Digital strategy: Who determines the direction for digital? A digital strategy articulates an organization’s approach to leveraging the capabilities of the Internet and the World Wide Web. A digital strategy has two facets: guiding principles and performance objectives.
Digital policy: Who specifies what your organization must and must not do online?
Digital policies are guidance statements put into place to manage risk and ensure that an organization’s core interests are served as it operates online. Think of policies as guardrails that keep the organization’s digital presence from going off the road.
Digital standards: Who decides the nature of your digital portfolio? Standards articulate the exact nature of an organization’s digital portfolio. They exist to ensure optimal digital quality and effectiveness.
When these questions are answered and your digital governance framework is well implemented by leadership, your organization can look forward to a more productive work environment for all digital stakeholders and a higher-quality, more effective digital presence.
From Lisa Welchman, “The Basics of Digital Governance” in Managing Chaos: Digital Governance by Design (New York: Rosenfield Media, 2015), 11-18