Best Practices for (Nearly Perfect) Standards
A long, long time ago, in a land far away, a corporate digital marketing team created a brand new, shiny website. It had the most resonant of branding, ideal tone and voice, a content management system second to none, and a documented set of standards that made all other corporate digital marketing teams red with envy. The standards covered a broad range of topics on how to operate the digital asset, from colors and fonts,… Continue Reading Best Practices for (Nearly Perfect) Standards